Linda Yaccarinos Son: Meet Matthew

Linda Yaccarino’s Son: Meet Matthew: Linda Yaccarino is a prominent media executive currently serving as the chairman and head of advertising at NBCUniversal.

Prior to joining NBCUniversal, Yaccarino worked at WarnerMedia’s TV operations where she held senior positions at Turner Broadcasting and MTV Networks.

On Friday, May 12, 2023, she hit the headlines when it was rumored that, Yaccarino is in talks to become the new CEO of the bird app, Twitter.

Yaccarino has been with NBCU for more than a decade where she has been an industry advocate for f inding better ways to measure the effectiveness of advertising.

As head of NBCU’s advertising sales department, she played a key role in the launch of the company’s ad-supported Peacock streaming service.

She also supervises the Comcast-owned company’s ad-sales efforts across the globe, with Peacock and NBC among the assets she helps fortify with revenue.

Yaccarino oversees all advertising sales and client partnerships for NBCUniversal’s portfolio of assets, including its broadcast and cable television networks, digital platforms, and theme parks.

In recent years, she has spearheaded initiatives to generate new cash flows through e-commerce and worked to redefine the way the TV industry measures its audiences for advertisers.

Mr. Musk, who bought Twitter for $44 billion last year (2022) on Thursday, May 11, 2023, said that he has found a new chief executive for Twitter, but did not name the person.

Elon Musk is in talks to hire Linda Yaccarino, the chair of global advertising and partnerships at NBCUniversal, as chief executive of Twitter, two people with knowledge of the matter said.

The talks are at an advanced stage, said the people, who spoke on the condition of anonymity because the conversations are confidential.

Ms. Yaccarino has been in discussions with Mr. Musk for weeks, they said. Last month, Ms. Yaccarino interviewed Mr. Musk onstage at an advertising event in Miami.

In a tweet, he said, “She will be starting in ~6 weeks!” He added that he would remain involved as executive chair and “CTO,” which typically denotes chief technology officer and that he would still oversee Twitter’s product and software.

Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks!

My role will transition to being exec chair & CTO, overseeing product, software & sysops.

— Elon Musk (@elonmusk) May 11, 2023

Linda Yaccarino is an alumna of Penn State University, having studied liberal arts and telecommunications.

She has been recognized as one of the most powerful women in media by Forbes and was inducted into the Broadcasting & Cable Hall of Fame in 2019.

Linda Yaccarino’s Son: Meet Matthew

Linda Yaccarino has been blessed with two children; a son, Matthew, and a daughter, Christian. She shares both children with her husband, Claude Peter Madrazo

Yaccarino’s son, Matthew, is the director of sales at Studio71, while her daughter, Christian, is a pediatric nurse at New York Presbyterian Hospital.

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